The Backwards Way to Success That 99% of Artists Get Wrong!
Norwegian musician, marketer, and mix-engineer
I'm here to help you turn your love for music into a real career. You can become a SavvyStar and discover amazing tips from marketers who truly understand musicians.
Hi, I'm Malene
17 years ago, while working at a local radio station, I had a lightbulb moment: the secret to success isn't just talent—it's all about building a genuine connection with your audience...
Our listeners weren’t merely tuning in; they were engaging with us through calls and texts, sharing their thoughts and requests. We brought their voices to life on air, igniting vibrant conversations that made every broadcast feel electric and interactive...
Even though we were a non-commercial station, our loyal fans rallied behind us with donations because we kept that conversation alive.
The big takeaway? Engage with your audience across every platform—be it radio, social media, or email. When you truly connect with them, they transform from passive listeners into your biggest cheerleaders, supporting you emotionally and financially...
Wanna learn more? Download the Savvy Star guide:
"If I could just get more people listening to my music, everything else would be much easier..."
WHO IS THIS TRAINING FOR?
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You're a music artist ready to become a master of your craft, blending art with business savvy.
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You want to combine your artistic talents with business smarts and a magnetic presence.
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You're determined to grow your strategic thinking, branding, and marketing skills.
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You aim to forge stronger connections with your fans.
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You're focused on building a loyal fan base
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Stand Out with Authenticity: You're striving to be unique and original.
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Lead, Don’t Follow: You aim to be a trendsetter in the industry.
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This is your guide to becoming a multifaceted force in the music world.
What is a "Savvy Star"?
A savvy star is more than just a talented artist; you are a master of your craft, a shrewd businessperson, and a captivating personality all rolled into one.
As a savvy star, you understand that success in the music industry goes beyond just making great music; it also requires strategic thinking, branding, and marketing skills.
You know how to leverage your talents to connect with your audience on a deeper level, building a loyal fan base that supports you throughout your career.
You are not afraid to take risks, try new things, and push creative boundaries. You always stay ahead of the curve and set trends rather than following them.
You exude confidence and charisma, unapologetically being yourself while radiating an aura of authenticity and originality that sets you apart from the rest.
As a savvy star, you are a multifaceted powerhouse who knows how to navigate the complexities of the music industry with finesse and flair, leaving an indelible mark on the world with your music and persona.
What You Will Learn?
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Keep concert energy alive
by transforming live moments into lasting relationships with targeted fan engagement. This means you create a community that grows with you.
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Break through the digital clutter
with direct email outreach. Your messages land in fan inboxes, ensuring clear, personal communication.
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Avoid post-show dips
by keeping fans engaged long after the concert ends, transforming occasional attendees into devoted fans.
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Create a loyal fan community
with behind-the-scenes content and personal stories, fostering a deep connection with your audience.
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Automate your outreach
to maintain consistent communication, starting with your core fans and scaling as your fanbase grows.
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Move beyond social media
by providing exclusive fan content, turning casual listeners into loyal supporters. This leads to more streams and deeper connections for you.
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Combine email and social media
to keep your fans consistently engaged. This strategy keeps them excited and connected with you.
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Capture performance energy
by collecting emails at shows. Use them to turn concert interest into continuous enthusiasm for you.
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Strengthen fan interactions
by sharing exclusive insights, building loyalty that goes beyond standard social media for you.
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Blend different types of outreach
analog and digital to build a devoted fan community, ensuring your connection and influence continue to expan
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